TUCOMEX is committed to digital innovation with ITA, an app designed to drive business internationalization. Thanks to its smart system, it keeps users updated with key news and economic data like GDP and country risk. Moreover, it includes a glossary of key terms and ongoing training to improve sector knowledge. In addition, it facilitates connections with distributors by country or industry. It also offers outsourcing services for junior and senior international talent. With the premium version, users gain access to exclusive business opportunities. Thus, it strengthens global expansion in a fast and secure way. Its intuitive design ensures simple and efficient navigation. As a result, it improves strategic decision-making. Overall, ITA brings together information, training, and contacts in one place. That’s why it becomes an essential tool for growing in the global market. Currently, the ITA is being presented at various events and validated through pilot tests with different target audiences.