Go to Market is a Drivin feature designed to strategically plan sales territories, maximizing operational efficiency and improving coverage. From the platform, equitable zones are organized and routes are customized based on business needs. In the field, sales representatives use the app to log visits and generate orders, with purchase value automatically calculated using the product catalog. This reduces operational time and allows teams to focus on the customer. Key benefits include route efficiency, territorial balance, more time to sell, and greater agility in decision-making.