Ecobox is an innovative packaging solution designed specifically for the fruit and vegetable sector, with dual functionality: as a load support during transport and as a display at the point of sale. Its journey begins at the source, where producers use it for storing fruits and vegetables. From there, the same container is transported directly to the retail location, with no need for repackaging or additional structures. Once at its destination, Ecobox becomes a display, enabling bulk sale of the contained products. It is made from double-wall cardboard with FSC certification and recycled plastic sourced from post-consumer packaging in the yellow bin. Thanks to this combination of sustainable materials and its versatile functionality, Ecobox helps reduce environmental impact both through logistical efficiency and the use of recycled, responsible resources. It stands out as a practical, eco-friendly, and efficient solution for the entire fresh produce value chain.