Movertis introduces a new feature that incorporates artificial intelligence into driving style analysis, turning data into a tool for continuous improvement. The system records behaviors such as speeding, hard braking, sharp turns, and idling time, assigning an individual ranking to each driver. With the help of AI, this data becomes progressive, personalized, and natural feedback, similar to having a personal coach. Through the app, drivers receive weekly tailored suggestions, which are stored to identify trends and offer ongoing recommendations. This solution not only measures driving habits but also promotes real, data-driven improvement. From the platform, fleet managers can access individual and overall performance charts, seeing which aspects each driver is improving or struggling with. In this way, companies can make informed decisions and foster a culture of safer, more efficient, and responsible driving.